Event Overview
The two-day 32Red King George VI Winter Festival is held at Kempton Park and includes the Grade 1 Boxing Day showpiece 32Red King George VI Chase, the Grade 1 32Red Kauto Star Novices’ Chase and the Grade 2 32Red Desert Orchid Chase.
Project Overview
Allertons were tasked with maximising TV exposure for the headline sponsor 32Red and advertise promotional offers to race-going spectators. We defined new objective driven branding sites suitable to meet their brief before designing and producing over 200sqm of branding. Over 4 days a crew of 6 delivered the installation of over 40 racecourse hoardings, 1 25m wide feature winning line, public area ‘d-ends’, flags and casino themed archway.
