The Brief
The Paddy Power Open Festival coincided with the launch of Paddy Power’s new iPhone app. Paddy Power’s brief was to construct fun and creative advertisements for the launch of their new and improved iPhone app whilst adhering to the racecourse’s strict parameters.
Our Solution
Provided with a mock-up of a giant iPhone at the winning line, Allertons began work on creating a viable solution. Combining our modular frame system, trussing and bespoke elements we created a scale replica of the iPhone complete with advertising message on a static screen. Allertons provided Paddy Power and the racecourse with 3D drawings throughout to ensure that all aspects of design and health and safety were met. Additional advertising was placed at targeted sites around the course including entrances, the horsewalk bridge for TV coverage and hospitality boxes.
“Just wanted to drop you a line to say thanks for all your help in getting everything ready for Cheltenham – we were delighted with how it all looked & you did a great job for us! Overall everything was perfect. The weather made for a difficult job but you were extremely accommodating & went to great lengths to ensure we were happy with everything. Fair play to all the crew at Allertons – a very high level of service was delivered in all facets & is much appreciated.” | Joe Mooney – Sponsorship & Events Executive
